佳味添成：竹叶能做饮料吗？固体竹叶饮品的市
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发表时间：2026-01-20 09:21
在“健康中国2030”战略持续推进、消费者健康意识不断提升的大背景下，天然植物饮品正迎来前所未有的发展机遇。从菊花茶到金银花露，从桑叶水到蒲公英咖啡，越来越多的传统草本植物被重新发掘并赋予现代食品工业的新生命。而在这股“草本复兴”浪潮中，一种看似寻常却极具潜力的原料——竹叶，正悄然走入食品研发者的视野。
那么，竹叶真的可以开发成饮料吗？如果将其制成固体饮料（如速溶粉、颗粒冲剂等），其市场前景又如何？佳味添成将从科学依据、技术可行性、政策支持、消费趋势与市场潜力五个维度，系统剖析竹叶固体饮料的发展前景。
一、竹叶：不只是“青翠欲滴”，更是功能宝藏
1、 Bamboo leaves: not just 'lush green', but also a treasure trove of functions
竹子在中国文化中象征高洁坚韧，但其叶子的价值远不止于观赏或传统药用。现代科学研究表明，竹叶富含多种生物活性成分，主要包括：
Bamboo symbolizes nobility and toughness in Chinese culture, but the value of its leaves goes far beyond ornamental or traditional medicinal purposes. Modern scientific research has shown that bamboo leaves are rich in various bioactive components, mainly including:黄酮类化合物（如荭草苷、异荭草苷）：具有显著的抗氧化、抗炎、降血脂作用；
Flavonoids (such as paeoniflorin and isopaeoniflorin): have significant antioxidant, anti-inflammatory, and lipid-lowering effects;多糖类物质：可调节免疫、改善肠道微生态；
Polysaccharides: can regulate immunity and improve intestinal microbiota;酚酸类（如香豆酸、咖啡酸）：具备抗菌、抗病毒及神经保护潜力；
Phenolic acids (such as coumaric acid and caffeic acid): have antibacterial, antiviral, and neuroprotective potential;天然芳香物质：赋予产品清新淡雅的草本香气。
Natural aromatic substances: endow the product with a fresh and elegant herbal aroma.
尤其值得注意的是，2004年，国家卫健委（原卫生部）正式批准淡竹叶为“药食同源”物质，这意味着其既可入药，也可作为普通食品原料使用——这为竹叶进入饮料、固体饮品等大众消费品领域扫清了法规障碍。
Of particular note is that in 2004, the National Health Commission (formerly the Ministry of Health) officially approved bamboo leaves as a "medicinal food homologous" substance, which means that they can be used as both medicine and ordinary food ingredients - clearing regulatory barriers for bamboo leaves to enter the field of mass consumer goods such as beverages and solid drinks.
二、技术可行：从鲜叶到固体饮料的工业化路径
2、 Technologically feasible: industrial path from fresh leaves to solid beverages
将竹叶开发为固体饮料，在技术上已具备成熟条件：
Developing bamboo leaves into solid beverages has mature technological conditions:
1. 提取工艺成熟：采用水提、醇提或超声波辅助提取等方法，可高效富集竹叶中的有效成分，同时去除苦涩味和杂质。
1. Mature extraction process: By using methods such as water extraction, alcohol extraction, or ultrasound assisted extraction, the effective components in bamboo leaves can be efficiently enriched while removing bitterness and impurities.2. 风味调控技术：通过酶解、微胶囊包埋或与菊花、薄荷、甘草等配伍，可优化口感，提升适饮性。
2. Flavor regulation technology: By enzymatic hydrolysis, microencapsulation, or compatibility with chrysanthemum, mint, licorice, etc., the taste can be optimized and the drinkability can be improved.3. 干燥成型稳定：喷雾干燥、冷冻干燥等技术可将提取液转化为粉末或颗粒，确保产品在常温下长期稳定，便于运输与储存。
3. Stable drying and molding: spray drying, freeze drying and other technologies can transform the extract into powder or particles to ensure long-term stability of the product at room temperature and facilitate transportation and storage.4. 标准化生产：已有企业建立竹叶黄酮含量≥10%的企业标准，实现功效成分的可控与可追溯。
4. Standardized production: Existing enterprises have established enterprise standards for bamboo leaf flavonoids content ≥ 10%, achieving controllable and traceable functional ingredients.
事实上，国内已有部分企业推出“竹叶黄酮固体饮料”“竹叶清润茶粉”等产品，虽尚未形成主流品类，但已验证了从实验室到货架的完整链条。
In fact, some domestic enterprises have launched products such as "bamboo leaf flavonoid solid beverage" and "bamboo leaf refreshing tea powder". Although they have not yet formed mainstream categories, they have verified the complete chain from laboratory to shelf.
三、政策与标准：合规是发展的前提
3、 Policies and standards: Compliance is a prerequisite for development
根据《按照传统既是食品又是中药材的物质目录》，淡竹叶（Phyllostachys nigra var. henonis）明确列入药食同源名单，允许用于普通食品生产。但需注意：
According to the "Catalogue of Substances that are Both Food and Chinese Medicinal Materials According to Tradition", Phyllostachys nigra var. henonis is explicitly listed as a medicinal food homologous substance and allowed to be used in the production of ordinary food. However, it should be noted that:必须使用食用级淡竹叶，而非观赏竹或其他品种；
Food grade light bamboo leaves must be used, not ornamental bamboo or other varieties;产品标签不得宣称治疗功效，仅可标注“含有天然植物成分”“有助于抗氧化”等合规表述；
The product label shall not claim therapeutic efficacy, but shall only indicate compliant statements such as "contains natural plant ingredients" and "helps with antioxidant";若添加其他药食同源成分（如枸杞、菊花），需符合复配规范。
If other medicinal and edible ingredients (such as goji berries and chrysanthemums) are added, they must comply with the compounding specifications.
此外，《固体饮料》国家标准（GB/T 29602-2013）对水分、微生物、重金属等指标有严格要求，企业需建立完善的质量控制体系。
In addition, the national standard for Solid Beverages (GB/T 29602-2013) has strict requirements for indicators such as moisture, microorganisms, and heavy metals, and enterprises need to establish a sound quality control system.
四、消费趋势：健康、天然、轻养生驱动新需求
4、 Consumer Trends: New Demand Driven by Health, Natural, and Light Health Preservation
当前饮料市场呈现三大核心趋势，恰好与竹叶固体饮料高度契合：
The current beverage market presents three core trends, which are highly compatible with bamboo leaf solid beverages:1. “轻养生”成为Z世代新宠
1. "Light health preservation" has become the new favorite of Generation Z年轻消费者不再满足于“解渴”，而是追求“喝出健康”。他们偏好低糖、无添加、有功能性背书的产品。竹叶自带“清热”“去火”“抗氧化”等传统认知，易于传播。
Young consumers are no longer satisfied with "quenching thirst", but pursuing "drinking healthily". They prefer products that are low in sugar, additive free, and have functional endorsements. Bamboo leaves have traditional beliefs such as "clearing heat," "reducing fire," and "antioxidation," making them easy to spread.2. 国潮草本兴起
2. The rise of China-Chic herbs从王老吉到元气森林“纤茶”，草本概念正被重新包装为时尚健康符号。竹子作为中国文化图腾，具有天然的文化溢价，可打造“东方植物智慧”的品牌叙事。
From Wang Laoji to Yuanqi Forest's "Fiber Tea", the concept of herbal medicine is being repackaged as a fashionable and healthy symbol. Bamboo, as a totem of Chinese culture, has a natural cultural premium and can create a brand narrative of "Eastern Plant Wisdom".3. 便携即饮需求旺盛
3. There is a strong demand for portable ready to drink beverages固体饮料无需冷链、便于携带、冲泡即饮，契合快节奏生活。尤其适合办公族、学生党、户外爱好者等场景。
Solid beverages do not require a cold chain, are easy to carry, and can be brewed and consumed immediately, making them suitable for fast-paced life. Especially suitable for office workers, student groups, outdoor enthusiasts, and other scenarios.
据艾媒咨询数据，2024年中国功能性固体饮料市场规模已突破120亿元，年复合增长率超15%。其中，植物基、草本类占比逐年提升。
According to data from iMedia Consulting, the market size of functional solid beverages in China has exceeded 12 billion yuan in 2024, with a compound annual growth rate of over 15%. Among them, the proportion of plant-based and herbaceous plants has been increasing year by year.
五、市场前景：蓝海初现，但需突破三大瓶颈
5、 Market prospect: Blue ocean is emerging, but three major bottlenecks need to be overcome
尽管前景广阔，竹叶固体饮料要真正走向大众，仍面临挑战：
Despite its broad prospects, bamboo leaf solid drinks still face challenges in truly reaching the public:挑战一：消费者认知度低
Challenge 1: Low Consumer Awareness多数人知道竹笋可食，却不知竹叶可饮。需通过科普教育、KOL种草、体验营销等方式建立品类认知。
Most people know that bamboo shoots are edible, but they don't know that bamboo leaves are drinkable. It is necessary to establish category awareness through popular science education, KOL seeding, experiential marketing, and other methods.挑战二：风味接受度待提升
Challenge 2: The acceptance of flavor needs to be improved纯竹叶提取物略带青涩，需通过配方优化（如搭配蜂蜜、柠檬、罗汉果）提升口感普适性。
The pure bamboo leaf extract is slightly green and astringent, which needs to be optimized by formula (such as matching with honey, lemon and siraitia grosvenorii) to improve the taste universality.挑战三：同质化竞争隐忧
Challenge 3: Concerns about Homogenized Competition若仅以“竹叶”为噱头而无真实功效支撑，易沦为短期网红。必须聚焦核心成分（如竹叶黄酮）的临床研究与功效验证，构建技术壁垒。
If only using "bamboo leaves" as a gimmick without real efficacy support, it is easy to become a short-term internet celebrity. We must focus on clinical research and efficacy verification of core components such as bamboo leaf flavonoids, and build technical barriers.
然而，机遇远大于挑战。一旦有品牌成功打造“竹叶=天然抗氧化+清润去火”的心智定位，并辅以差异化产品设计（如联名文创、环保包装、功能性细分——熬夜款、护眼款、控糖款），完全有可能开辟一个百亿级细分赛道。
结语：一片竹叶，或成下一个“东方奇迹”
Conclusion: A bamboo leaf may become the next 'miracle of the East'
从神农尝百草到现代分子营养学，中华草本智慧正在科技赋能下焕发新生。竹叶，这一曾被忽视的自然资源，凭借其独特的成分优势、深厚的文化底蕴与政策红利，正站在功能性植物饮品爆发的风口之上。
From Shennong tasting hundreds of herbs to modern molecular nutrition, the wisdom of Chinese herbal medicine is revitalized under the empowerment of technology. Bamboo leaves, a once overlooked natural resource, are standing at the forefront of the explosion of functional plant-based beverages with their unique compositional advantages, profound cultural heritage, and policy dividends.
对于创业者、食品企业或投资人而言，竹叶固体饮料并非“能不能做”的问题，而是“如何做好”的战略命题。唯有坚持科学研发、尊重传统智慧、贴近消费需求，方能在健康饮品的红海中，开辟一片属于东方竹韵的蓝海。
For entrepreneurs, food companies, or investors, bamboo leaf solid drinks are not a question of whether they can be made, but a strategic proposition of how to do it well. Only by adhering to scientific research and development, respecting traditional wisdom, and being close to consumer needs, can we open up a blue ocean of Eastern bamboo charm in the red sea of healthy drinks.
那么，竹叶真的可以开发成饮料吗？如果将其制成固体饮料（如速溶粉、颗粒冲剂等），其市场前景又如何？佳味添成将从科学依据、技术可行性、政策支持、消费趋势与市场潜力五个维度，系统剖析竹叶固体饮料的发展前景。
一、竹叶：不只是“青翠欲滴”，更是功能宝藏
1、 Bamboo leaves: not just 'lush green', but also a treasure trove of functions
竹子在中国文化中象征高洁坚韧，但其叶子的价值远不止于观赏或传统药用。现代科学研究表明，竹叶富含多种生物活性成分，主要包括：
Bamboo symbolizes nobility and toughness in Chinese culture, but the value of its leaves goes far beyond ornamental or traditional medicinal purposes. Modern scientific research has shown that bamboo leaves are rich in various bioactive components, mainly including:黄酮类化合物（如荭草苷、异荭草苷）：具有显著的抗氧化、抗炎、降血脂作用；
Flavonoids (such as paeoniflorin and isopaeoniflorin): have significant antioxidant, anti-inflammatory, and lipid-lowering effects;多糖类物质：可调节免疫、改善肠道微生态；
Polysaccharides: can regulate immunity and improve intestinal microbiota;酚酸类（如香豆酸、咖啡酸）：具备抗菌、抗病毒及神经保护潜力；
Phenolic acids (such as coumaric acid and caffeic acid): have antibacterial, antiviral, and neuroprotective potential;天然芳香物质：赋予产品清新淡雅的草本香气。
Natural aromatic substances: endow the product with a fresh and elegant herbal aroma.
尤其值得注意的是，2004年，国家卫健委（原卫生部）正式批准淡竹叶为“药食同源”物质，这意味着其既可入药，也可作为普通食品原料使用——这为竹叶进入饮料、固体饮品等大众消费品领域扫清了法规障碍。
Of particular note is that in 2004, the National Health Commission (formerly the Ministry of Health) officially approved bamboo leaves as a "medicinal food homologous" substance, which means that they can be used as both medicine and ordinary food ingredients - clearing regulatory barriers for bamboo leaves to enter the field of mass consumer goods such as beverages and solid drinks.
二、技术可行：从鲜叶到固体饮料的工业化路径
2、 Technologically feasible: industrial path from fresh leaves to solid beverages
将竹叶开发为固体饮料，在技术上已具备成熟条件：
Developing bamboo leaves into solid beverages has mature technological conditions:
1. 提取工艺成熟：采用水提、醇提或超声波辅助提取等方法，可高效富集竹叶中的有效成分，同时去除苦涩味和杂质。
1. Mature extraction process: By using methods such as water extraction, alcohol extraction, or ultrasound assisted extraction, the effective components in bamboo leaves can be efficiently enriched while removing bitterness and impurities.2. 风味调控技术：通过酶解、微胶囊包埋或与菊花、薄荷、甘草等配伍，可优化口感，提升适饮性。
2. Flavor regulation technology: By enzymatic hydrolysis, microencapsulation, or compatibility with chrysanthemum, mint, licorice, etc., the taste can be optimized and the drinkability can be improved.3. 干燥成型稳定：喷雾干燥、冷冻干燥等技术可将提取液转化为粉末或颗粒，确保产品在常温下长期稳定，便于运输与储存。
3. Stable drying and molding: spray drying, freeze drying and other technologies can transform the extract into powder or particles to ensure long-term stability of the product at room temperature and facilitate transportation and storage.4. 标准化生产：已有企业建立竹叶黄酮含量≥10%的企业标准，实现功效成分的可控与可追溯。
4. Standardized production: Existing enterprises have established enterprise standards for bamboo leaf flavonoids content ≥ 10%, achieving controllable and traceable functional ingredients.
事实上，国内已有部分企业推出“竹叶黄酮固体饮料”“竹叶清润茶粉”等产品，虽尚未形成主流品类，但已验证了从实验室到货架的完整链条。
In fact, some domestic enterprises have launched products such as "bamboo leaf flavonoid solid beverage" and "bamboo leaf refreshing tea powder". Although they have not yet formed mainstream categories, they have verified the complete chain from laboratory to shelf.
三、政策与标准：合规是发展的前提
3、 Policies and standards: Compliance is a prerequisite for development
根据《按照传统既是食品又是中药材的物质目录》，淡竹叶（Phyllostachys nigra var. henonis）明确列入药食同源名单，允许用于普通食品生产。但需注意：
According to the "Catalogue of Substances that are Both Food and Chinese Medicinal Materials According to Tradition", Phyllostachys nigra var. henonis is explicitly listed as a medicinal food homologous substance and allowed to be used in the production of ordinary food. However, it should be noted that:必须使用食用级淡竹叶，而非观赏竹或其他品种；
Food grade light bamboo leaves must be used, not ornamental bamboo or other varieties;产品标签不得宣称治疗功效，仅可标注“含有天然植物成分”“有助于抗氧化”等合规表述；
The product label shall not claim therapeutic efficacy, but shall only indicate compliant statements such as "contains natural plant ingredients" and "helps with antioxidant";若添加其他药食同源成分（如枸杞、菊花），需符合复配规范。
If other medicinal and edible ingredients (such as goji berries and chrysanthemums) are added, they must comply with the compounding specifications.
此外，《固体饮料》国家标准（GB/T 29602-2013）对水分、微生物、重金属等指标有严格要求，企业需建立完善的质量控制体系。
In addition, the national standard for Solid Beverages (GB/T 29602-2013) has strict requirements for indicators such as moisture, microorganisms, and heavy metals, and enterprises need to establish a sound quality control system.
四、消费趋势：健康、天然、轻养生驱动新需求
4、 Consumer Trends: New Demand Driven by Health, Natural, and Light Health Preservation
当前饮料市场呈现三大核心趋势，恰好与竹叶固体饮料高度契合：
The current beverage market presents three core trends, which are highly compatible with bamboo leaf solid beverages:1. “轻养生”成为Z世代新宠
1. "Light health preservation" has become the new favorite of Generation Z年轻消费者不再满足于“解渴”，而是追求“喝出健康”。他们偏好低糖、无添加、有功能性背书的产品。竹叶自带“清热”“去火”“抗氧化”等传统认知，易于传播。
Young consumers are no longer satisfied with "quenching thirst", but pursuing "drinking healthily". They prefer products that are low in sugar, additive free, and have functional endorsements. Bamboo leaves have traditional beliefs such as "clearing heat," "reducing fire," and "antioxidation," making them easy to spread.2. 国潮草本兴起
2. The rise of China-Chic herbs从王老吉到元气森林“纤茶”，草本概念正被重新包装为时尚健康符号。竹子作为中国文化图腾，具有天然的文化溢价，可打造“东方植物智慧”的品牌叙事。
From Wang Laoji to Yuanqi Forest's "Fiber Tea", the concept of herbal medicine is being repackaged as a fashionable and healthy symbol. Bamboo, as a totem of Chinese culture, has a natural cultural premium and can create a brand narrative of "Eastern Plant Wisdom".3. 便携即饮需求旺盛
3. There is a strong demand for portable ready to drink beverages固体饮料无需冷链、便于携带、冲泡即饮，契合快节奏生活。尤其适合办公族、学生党、户外爱好者等场景。
Solid beverages do not require a cold chain, are easy to carry, and can be brewed and consumed immediately, making them suitable for fast-paced life. Especially suitable for office workers, student groups, outdoor enthusiasts, and other scenarios.
据艾媒咨询数据，2024年中国功能性固体饮料市场规模已突破120亿元，年复合增长率超15%。其中，植物基、草本类占比逐年提升。
According to data from iMedia Consulting, the market size of functional solid beverages in China has exceeded 12 billion yuan in 2024, with a compound annual growth rate of over 15%. Among them, the proportion of plant-based and herbaceous plants has been increasing year by year.
五、市场前景：蓝海初现，但需突破三大瓶颈
5、 Market prospect: Blue ocean is emerging, but three major bottlenecks need to be overcome
尽管前景广阔，竹叶固体饮料要真正走向大众，仍面临挑战：
Despite its broad prospects, bamboo leaf solid drinks still face challenges in truly reaching the public:挑战一：消费者认知度低
Challenge 1: Low Consumer Awareness多数人知道竹笋可食，却不知竹叶可饮。需通过科普教育、KOL种草、体验营销等方式建立品类认知。
Most people know that bamboo shoots are edible, but they don't know that bamboo leaves are drinkable. It is necessary to establish category awareness through popular science education, KOL seeding, experiential marketing, and other methods.挑战二：风味接受度待提升
Challenge 2: The acceptance of flavor needs to be improved纯竹叶提取物略带青涩，需通过配方优化（如搭配蜂蜜、柠檬、罗汉果）提升口感普适性。
The pure bamboo leaf extract is slightly green and astringent, which needs to be optimized by formula (such as matching with honey, lemon and siraitia grosvenorii) to improve the taste universality.挑战三：同质化竞争隐忧
Challenge 3: Concerns about Homogenized Competition若仅以“竹叶”为噱头而无真实功效支撑，易沦为短期网红。必须聚焦核心成分（如竹叶黄酮）的临床研究与功效验证，构建技术壁垒。
If only using "bamboo leaves" as a gimmick without real efficacy support, it is easy to become a short-term internet celebrity. We must focus on clinical research and efficacy verification of core components such as bamboo leaf flavonoids, and build technical barriers.
然而，机遇远大于挑战。一旦有品牌成功打造“竹叶=天然抗氧化+清润去火”的心智定位，并辅以差异化产品设计（如联名文创、环保包装、功能性细分——熬夜款、护眼款、控糖款），完全有可能开辟一个百亿级细分赛道。
结语：一片竹叶，或成下一个“东方奇迹”
Conclusion: A bamboo leaf may become the next 'miracle of the East'
从神农尝百草到现代分子营养学，中华草本智慧正在科技赋能下焕发新生。竹叶，这一曾被忽视的自然资源，凭借其独特的成分优势、深厚的文化底蕴与政策红利，正站在功能性植物饮品爆发的风口之上。
From Shennong tasting hundreds of herbs to modern molecular nutrition, the wisdom of Chinese herbal medicine is revitalized under the empowerment of technology. Bamboo leaves, a once overlooked natural resource, are standing at the forefront of the explosion of functional plant-based beverages with their unique compositional advantages, profound cultural heritage, and policy dividends.
对于创业者、食品企业或投资人而言，竹叶固体饮料并非“能不能做”的问题，而是“如何做好”的战略命题。唯有坚持科学研发、尊重传统智慧、贴近消费需求，方能在健康饮品的红海中，开辟一片属于东方竹韵的蓝海。
For entrepreneurs, food companies, or investors, bamboo leaf solid drinks are not a question of whether they can be made, but a strategic proposition of how to do it well. Only by adhering to scientific research and development, respecting traditional wisdom, and being close to consumer needs, can we open up a blue ocean of Eastern bamboo charm in the red sea of healthy drinks.
